The brief
The team at Bristol-based cycling charity, Life Cycle UK commissioned me to design their annual Impact Report. This is a small four-page document, essentially a stripped down annual report detailing essential figures, milestones and the impact the company has made over the last financial year.
The design
With an established colour palette and flexible brand guidelines already in place, the idea was to create a journey from the front cover, through the inner spread, to the back cover. Statistics and figures for public demand, key services and financial spend would be detailed along the way, including quotes from some of those people benefitting from the work of Life Cycle UK.
Fun elements such as the bicycle wheel pie charts also helped to add a friendly feel to the piece, in-keeping with the Life Cycle UK brand.
The result
The final document was digitally printed onto quality recycled paper stock, as well as a pdf being supplied for use on the website and for email marketing communications.
